The Client: A Pet's Life
Kelly's Pet Mart was a respected neighbourhood retailer of pet food and supplies.

The Challenge: Take a small, local leader in nutrition and holistic care for pets, give the business a makeover, and help them reach a wider marketplace to realize the store's full potential.

The Solution: We analyzed the business, saw where Kelly's was and where it could go, and developed a road map to get there. We re-branded the store and chose the name, A Pet's Life, to say more about the business. We reinforced the store's holistic philosophy by using natural colours and an organic approach to design. Artemis devised a communications plan for trading up to the next level and we've been working closely with the owners throughout. They loved Phase 1. Stay tuned for new signage, brochures, shelftalkers and watch A Pet's Life take off!

View samples: 1 2 3