The Client: Rock With Respect
This partnership between the Rock Solid Foundation and the Victoria Women's Sexual Assault Centre planned a fundraising event and violence prevention campaign aimed at Victoria 's youth.

The Challenge: Reach youth in the local school district with a series of important messages - Respect: Give It, Get It, Keep It Real. Raise funds for anti-violence initiatives and create an information kit for teachers.

The Solution: We hooked up with teens and learned their language. We designed the logo based on the work of a local graffiti artist, delivered a positive message using hip-hop music, and brought on board an Olympic athlete, Simon Whitfield, to meet the kids and reinforce the message. We also reached out to pop singer Nellie Furtado, who added her endorsement to the campaign.

Artemis also brought the messages into the classroom by developing a three-level series of teaching packages.

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