Here is a break from all the crazy news that comes hard and fast from the CES showfloor – and I am talking about the Lacta chocolate board in Greece, where consumers will be able to harness the power of augmented reality in order to convey a secret message to a friend. Of course, before you can have some sort of secret visual handshake with your mates, you will need to download and install a free Android and iPhone mobile application by OgilvyOne Worldwide. Following that, you will then be able to send a message to a friend or family member through any chocolate bar from Kraft Foods’ Lacta brand.

Before that, think carefully how do you want to compose the message on the Lacta app, where you can then preview it, and WYSIWYG (What You See Is What You Get) applies here, letting you know just how your intended message will appear on the Lacta bar. After that, just enter the name of the recipient – with the only drawback being only Facebook contacts are eligible at the moment. Hopefully future versions will see it be compatible with anyone and everyone else on your phone’s contact list. Once the recipient receives a Facebook notification, and download the app, the camera of their phone will be turned on automatically to reveal the message.